CONTACT
Mary
Jo Reale,
(802) 863-5251,
ext. 141
e-mail
Larry
Sommers
(802) 863-5251,
ext. 128
e-mail |
Advertise on www.Garden.org
The National Gardening
Association announces
2005 advertising rates for Garden.org. Both our award-winning
Web site and popular e-mail
newsletters are highly
targeted,
interactive media vehicles reaching the nation's most avid
gardeners. Site visitors have been qualified as core gardening
enthusiasts who respond with solid click-through and conversion
rates for a variety of offers.
Web Site Banner Advertising
E-Mail Newsletter Advertising
Online Buyer's Guide
Garden.org
Visitor Demographics 
1. Web
Site Banner and Tile Advertising
Web site Banner Advertising runs with NGA's extensive offerings
of gardening information and community activities.
Page Impressions: range from 750,000 to 2,000,000+ per
month.
Position: top page, run-of-site, auto-rotation.
Materials:
Banners - 468 x 60 pixel, GIF or JPEG format
Tiles - 140 x 60 pixel, GIF or JPEG format
Rates: $2 - $8 cpm (cost per thousand) per month.
Rates vary depending on availability and total contracted
impressions.
2.
E-Mail Newsletter Advertising
A. NGA's Regional Gardening Reports
Our Regional Reports
give gardeners
what they want: frequent, gardener-to-gardener advice, specific
to season and
region.
Every two weeks our expert horticulturists, representing
the 12 NGA Gardening Zones, provide gardeners with engaging
columns,
timely tips, and plant profiles. We e-mail each edition to 90,000
opt-in gardening enthusiasts. On the Internet,
125,000 unique visitors view each issue.
Your company can place a 120 x 500-pixel vertical banner on
the right-hand side of each report.
Rates:
1 time: $2,000 per issue
3 times: $1,750 per issue
6 times: $1,500 per issue
B. E-Mail Advertorials
NGA's editors work closely with your marketing and public relations
team to create topical advertorials, featuring your
products with links to your Web site. We mail your advertorial
the 90,000 gardeners who subscribe to our popular Regional Gardening
Reports.
NGA also grants you rights to publish these Advertorials on
your Web site and in print. Please inquire for details and
concept proposals.
Creative: To be determined
Rates:
1 time: $3,000 per issue
3 times: $2,750 per issue
6 times: $2,500 per issue
C. NGA Partners E-mail Program
Each week, NGA sends
special e-mail
promotions to our opt-in list of 225,000
gardening enthusiasts. Promote
your products in in a solo offer to this qualified group via
our e-mail serving program. You provide all finished creative.
Creative: 600 x 900 pixel image (vertical
dimension is flexible). Includes HTML and text versions.
Rates:
1 time: $3,000 per issue
3 times: $2,750 per issue
6 times: $2,500 per issue
3. Online Buyer's Guide
Use our Popular Buyer's Guide to promote your products
and services on the NGA Web site year 'round. Prospects are one
click away, and can find you by key words,
product categories, or your company name. It's an effective and affordable
medium for showcasing your brand and products,
helping customers locate dealers, or generating catalog requests.
Standard Listing includes:
Rate: $399 for 12-month listing
Submit a Buyer's Guide Listing:
Online: Fill out the order
form, and we'll activate your listing as soon as payment
is processed.
Contact us: Mary Jo Reale, 802-863-5251, ext 141 or maryjo@garden.org
Fax: Fax or mail an order form to
802-863-6889. Download
order form.
