Custom Publishing and Corporate Partners Program
Who
is National Gardening?
Founded in 1971, the National Gardening Association (NGA) is the largest
nonprofit association of home, school, and community gardeners in the
United States. Our mission is to cultivate new gardeners and help flower
and food growing enthusiasts become better gardeners. We accomplish
this through our award-winning publications, Web sites, school gardening
programs, research, and special grants for projects that unleash the
power of gardening.
The National Gardening Association has a rich history in magazine,
book, and custom publishing. The award-winning National Gardening magazine
was known for its 20 years of cutting edge, high quality gardening information
and design innovation. NGA has worked with many book publishers to create
more than 40 practical and inspirational gardening books.
NGA also creates special custom publications and programs to help lawn
and garden companies promote their products and educate their customers.
More recently, NGA has become a leader in Internet-based content syndication
and custom projects, leveraging its vast content libraries, community
services, and e-marketing expertise.
For more information, please contact
Larry Sommers, Vice President
(802) 863-5251, ext. 128 — larrys@garden.org
Click here to
learn about our Content Licensing Program.
Custom Publishing and Corporate Partnerships — the Ultimate Customer
Service
Books. Publishing the popular …
for Dummies series, NGA has reached more than one million gardeners
with national best-selling books on a dozen topics including Roses,
Perennials, Annuals, Landscaping, Organic Gardening, and Houseplants.
We have also created successful projects for Villard, Houghton-Mifflin,
and Addison Wesley. In addition, NGA has self-published more than
20 titles. |
|
Sponsored Educational Publications. NGA focuses on hands-on
gardening education programs and awards for kids, parents, teachers,
and community organizers. We publish custom newsletters, books, posters,
and videos. Some clients benefiting from co-branded publishing include
Scotts, National Garden Bureau, Johnny’s Selected Seeds, Hilton
Garden Inns and the National Science Foundation. |
|
| Endorsements. NGA is a leading gardening authority and a trusted,
friendly voice whose expertise gardeners have come to respect and rely
on. Improve your sales by having the nation’s most widely recognized
nonprofit gardening organization endorse and help promote your products.
Endorsement programs often include several NGA marketing services. |
|
Sponsored Grants and Awards Programs. NGA designs and administers
custom school and community awards and recognition programs that showcase
lawn and garden company products. Let NGA become your partner in charitable
giving that creates great exposure and good will. Socially responsible
companies that work with NGA include Gardener’s Supply, Fine Gardening,
Mantis, Home Depot, Cub Foods, and many others. |
|
Gardening Market Research. NGA's National Gardening Survey tracks
U.S. lawn and garden trends through our Harris Poll survey. We also
offer custom market research and online surveys to help clients assess
product needs and trends. Some recent companies benefiting from this
service include the International Turf Producers Foundation, Netherlands
Flower Bulb Information Center, and Mailorder Gardening Association.
|
|
| Custom Promotional Publications. Through custom newsletters,
calendars, brochures, inserts, and point of pur-chase materials, NGA
helps companies enhance product sales and customer loyalty. NGA provides
complete editorial, design, and produc-tion services. Recent clients
include Stanley Tools, Burpee, and The Time Factory. |
|
Why Partner with the National Gardening Association?
With more than 30 years of gardening publishing experience, we know
a little about what gardeners want. NGA owns one of the largest content
databases and is continually developing new publications and programs.
The NGA staff has extensive editorial, design, and production expertise.
Through mail, the Web, and special promotions we reach more than 500,000
consumers each month. We help our partners market their products by
employing our unique knowledge of the gardening marketplace and market
reach.
Here’s a partial list of companies and organizations that have
rewarded their customers with expert advice from the National Gardening
Association:
|
Accuweather
Addison-Wesley
A. H. Hoffman
Amazon
Ames True Temper
AT&T
BackPorch
Ball Horticultural
Breck’s Bulbs
Burpee
CompuServe
Conard-Pyle
CropKing
Dockery House Publishing
DIY.com
Dutch Gardens
Etera
Farmer’s Almanac
Ferry-Morse Seed Co.
Fiskars
Friends Magazine
Gallup Organization
Garden Way
Gardener’s Supply Company
Gro-Group
|
Harris Interactive
HGTV
Homestore.com
Homeproject
Homelite
Home & Garden Showplace
Housenet
Hilton Garden Inns
Houghton Mifflin
Jackson & Perkins
Jolly Gardener
Julianna Greenhouse
IDG Publishing
International Garden
Products
Jerry Baker
John Wiley & Sons
John Deere
Knight Ridder
L. R. Nelson
Landscape U.S.A.
Lebanon Seaboard
Martha Stewart
Mailorder Gardening
Association
|
Monrovia
National Garden Bureau
National Science Foundation
Netherlands Flower-Bulb
Institute
Plant America
Park Seed
Plow & Hearth
Scotts
Schering-Plough
Seattle Post
Springhill Nursery
Southwest Bell
St. Remy Press
The Mountain Institute
The Taunton Press
The Time Factory
True Value
Victor®
Villard Books
Weather Channel
Whitney Farms
Willhite Seeds
Wolf-Garten Tools
1-800-Flowers |
Online
Publishing Programs — the Internet's Best Gardening Content Solution
NGA is the largest online gardening content syndicator and custom publisher,
offering the Internet's most respected content databases and related
services. NGA works to enhance e-commerce and publishing strategies
to help companies increase online sales, repeat Web site visits, and
build customer loyalty. With more than 10 years of experience and more
than 30 Content Program choices, NGA can customize a program and provide
quick, easy solutions to help you be successful on the Internet.
Learn more about our Content
Licensing Program.
Right: Tip of the Day and weekly Regional Garden Reminders help Farmer’s
Almanac provide timely, local gardening advice; NGA's Question and Answer
Service powers True Value's online Ask the Experts Program. We provide
answers via e-mail in 24-48 hours.
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For more information, visit our online demos: www.garden.org/b2b/licensing.asp
or contact Larry Sommers 802-863-5251, ext. 128 Larrys@garden.org
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